Design a gaming-focused entertainment platform.
Project Overview
My role includes designing the UI and visual design, and unified visual language across all Machinima content platforms, which included Facebook app, website, ios, android, and xbox.
The Challenge
Despite 2.2 billion viewership in March 2013. Most of the advertising revenue are going to YouTube. Our team decide to create our own viewing channels and fully monetized from it.

Icons Exploration


Graphic Style

We chose the grunge style that unified the look and feel throughout a user interface. A design choice appealed to the first person shooter gamers and the male demographic.

Machinima badges with in-game promotion

Crysis 2 and Resistance 3

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